Ametsuchi Blog

GOODFIEELDING

We are pleased to announce the collaboration between our original brand "Amina" and the outdoor goods brand "grn" for the fall/winter season of 2021.

The concept is "GOOD FIEELDING".
This is a coined word from FIELD + FEELING, and we have created products with a distinct look and functionality that can be enjoyed naturally in nature.

Nepal Made Hand Paper Calendars

Introducing - Nepal made calendar collection.

As part of our mission, we create products that preserve nature and tradition, while supporting the local trades.

Mizuhiki Jewelry

Handicraft Pursuit

Mizuhiki is an ancient Japanese artform that uses stiff rice paper cord to create decorative knots or three dimensional sculptures and models.

There are a number of different forms of mizuhiki.
It is traditionally used to create decorations given away at special occasions, similar to the Western use of ribbons tied in a bow around a present.

grn x AMINA - Collaboration Project Mask

Handicraft Pursuit

Introducing Navajo Motif Embroidered Mask.

This is one of the collaboration products with grn, a popular Japanese outdoor lifestyle brand.

Tsubame Sanjo x AMINA Steel Tableware

Handicraft Pursuit

A collaboration between our original brand "Amina" and "Tsubame Sanjo", a factory region famous for metal processing, stainless steel and copper tableware.

In celebration of this collaboration, we are happy to introduce the exquisite craftsmanship of Tsubame Sanjo.

Dreamcatcher

Handicraft Pursuit

かつてネイティブアメリカンのオジブワ族の親たちは、子供の健やかな成長を願いながらドリームキャッチャーを作り、子供の寝床の枕元に置いていたそうです。言い伝えによると「部族の者たちよ、良い夢を捕まえ、自分の夢を得る為にこのドリームキャッチャーを役立てなさい。未知なる神秘を信じていれば、良い夢だけが眠っている者のもとに届けられる。悪い夢は蜘蛛の巣に引っかかり、朝日とともに消えて無くなる」。つまりドリームキャッチャーを付けて眠れば自分にとって良いものだけを届けてくれる、幸運のお守りなのです。

The Day of the Dead

Handicraft Pursuit

The Day of the Dead (Spanish: Dia de Muertos) is a Mexican holiday celebrated throughout Mexico and by people of Mexican heritage elsewhere.

2019 SUMMER - BOHO OUTFITS IDEAS FOR MEN vol.1

Outfits Ideas

2019 SUMMER - BOHO OUTFITS IDEAS FOR MEN vol.1 by Ametsuchi.
There are boho outfit ideas for men for any category. We have you covered for a BBQ, the outdoors, travel, a resort getaway, or even if you seek an exotic look.

2019 SUMMER - BOHO OUTFITS IDEAS FOR WOMEN vol.1

Outfits Ideas

2019 SUMMER - BOHO OUTFITS IDEAS FOR WOMEN vol.1 by Ametsuchi.
Struggling to get your summer boho wardrobe together? Take a look at the fun ideas on this post for inspiration.